To celebrate the debut of the all-new 2024 Lexus GX, Lexus has teamed up with luxury appliance brand Monogram™ to create a unique concept vehicle: the Monogram GX. This bespoke vehicle is designed for culinary, wine, and spirits enthusiasts, and will make its official debut at the Food & Wine Classic, June 14-16 in Aspen, CO.
“Our all-new Lexus GX was designed to highlight the unique duality of luxury and off-roading capability, enabling our guests to create amazing experiences on the road,” said Cynthia Tenhouse, vice president of Lexus marketing. “Together with Monogram, Lexus is taking the GX experience to a new level, where road adventures meet culinary experiences.”
Also, don’t forget that you can get discounted new car pricing with a free quote through qualified local dealer partners.
“This unique pairing of unexpected luxury cooking while away from home is created with signature pieces from Monogram that elevate the everyday,” said Julie Burns, executive director of Monogram appliances. “The Monogram GX puts an entirely new spin on the road trip experience with a crafted, culinary journey.”
Inspired by the Monogram Designer Collection, Lexus and Monogram collaborated with celebrated interior designer Richard T. Anuszkiewicz and the industrial design team at Monogram. This partnership aimed to elevate the vehicle’s refined style and proportions, showcasing a story on materiality and entertainment. The Monogram GX features:
The elite team at Complete Customs was tasked with building and engineering this one-of-a-kind showpiece.
The Monogram GX comes equipped with an array of specialty features designed to elevate any culinary road trip:
The vehicle shown is a special project vehicle modified with non-Lexus parts that may void the warranty, negatively impact safety, and not be street legal.
The Monogram GX is not just a vehicle; it’s an experience that combines the thrill of luxury driving with the joys of gourmet cooking, making it the ultimate companion for culinary adventures on the road.
