Jeep’s announcement about the 2024 Wrangler Rubicon 392 Final Edition turned out to be premature, as the V8-powered off-roader is set to return for the 2025 model year. Initially billed as a farewell to the 6.4-liter Hemi engine variant, Jeep has cited strong consumer demand for its revival. This engine configuration, boasting 470 horsepower and 470 pound-feet of torque, propels the Wrangler to 60 mph in just 4.5 seconds and through the quarter mile in 13 seconds, making it the fastest and most powerful Wrangler ever produced.
Despite earlier assurances of limited production, Jeep has not disclosed how many units it plans to manufacture for the 2025 model year, leaving some enthusiasts who purchased the supposedly exclusive 2024 Final Edition feeling surprised. The 2024 edition was capped at 3,700 units globally, with a majority destined for the United States. Priced over six figures, the Final Edition offered additional standard features compared to its predecessors.
Critics argue that Stellantis, Jeep’s parent company, may not have learned from past missteps, recalling the controversy surrounding previous supposedly limited models like the 2021 Durango SRT Hellcat. Nonetheless, the decision to extend production likely reflects the substantial profitability of high-end Wranglers. Bill Peffer, senior vice president of Jeep brand North America, defended the move by emphasizing consumer feedback indicating continued enthusiasm for the V8-powered Wrangler.
Orders for the 2025 Wrangler Rubicon 392 will commence in the fall, with production scheduled to begin in early 2025, ensuring that enthusiasts and collectors alike have another chance to acquire this potent iteration of the iconic Wrangler.
