In life, as you get older, some things just don’t surprise you much, such as a recent study confirming that Americans still prefer gas vehicles over EVs (electric vehicles) or hybrids.
According to a recent study by KPMG, Americans are still showing a strong preference for traditional gasoline vehicles over their electric or hybrid counterparts, even when faced with comparable pricing and features. The study indicates that despite advancements in EV technology, only about one-fifth of those surveyed expressed a willingness to opt for an EV instead of a gas-powered or hybrid vehicle.
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This preference for gasoline vehicles is notable against the backdrop of a global deceleration in electric vehicle demand, prompting major automakers like Ford, General Motors, and Mercedes to reassess their strategies regarding electric vehicle production.
The study also highlights a disparity in expectations between U.S. consumers and automotive industry leaders concerning EV charging times, particularly during road trips. While a significant majority of consumers (60%) desire charging times of 20 minutes or less, only 41% of auto executives believe consumers are willing to wait that long. Additionally, the research reveals that consumers prioritize safety, Wifi connectivity, and charging locator features over self-driving capabilities and entertainment options when considering vehicle purchases.
KPMG’s American Perspectives Survey, which incorporates automotive insights as part of a broader examination of consumer preferences and the economy, surveyed 1,100 U.S. adults nationwide to glean insights into evolving consumer trends.
