We believe Genesis is giving us a tantalizing glimpse into its future lineup with the Neolun concept, showcased at the New York Auto Show. Drawing inspiration from the elegant curves of Korea’s renowned moon-shaped porcelain jars, Genesis Chief Creative Officer Luc Donckerwolke spearheaded the design, resulting in a strikingly boxy silhouette accented by the brand’s distinctive “two lines” lighting motif adorning both front and rear.
Externally, the Neolun sports a captivating Midnight Black and Majestic Blue two-tone paint scheme, hinting at its luxurious demeanor. Inside, the opulence continues with Royal Indigo leather seats complemented by white piping, evoking a sense of regal comfort. Remarkably, the interior layout emulates the cozy ambiance of a living room, achieved through rotating rows of plush seats and the indulgence of a heated floor.
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Innovative features extend beyond comfort to entertainment, with the Neolun boasting an advanced sound system engineered to deliver a concert hall-like audio experience. Reminiscent of the GV60, a crystal sphere positioned in the front compartment adds a touch of sophistication, rotating synchronously with the audio system activation.
While the Neolun concept currently houses only two rows of seating, it serves as a precursor to the forthcoming GV90 SUV, expected to accommodate a third row. Echoing the approach of luxury peers like the Mercedes-Maybach GLS, Genesis may offer two iterations of the GV90—a more indulgent variant with two sumptuous rows or a conventional version featuring three rows of seating.
While key details such as performance specifications, powertrain options, and pricing remain undisclosed, enthusiasts eagerly anticipate further revelations about the production version of this concept as the year progresses.