The iconic Mercedes-Benz Sprinter gets a silver screen debut in Sony Pictures’ highly anticipated film, “Ghostbusters: Frozen Empire.” In this thrilling installment, the Sprinter undergoes a transformative role as the ECTO-Z, joining forces with the renowned Ghostbusters to thwart an impending second ice age and save the world from an army of chilling ghosts.
Mercedes-Benz Vans are not just stopping at the big screen; they’re rolling out a co-promotional campaign alongside the movie release. This campaign promises to engage fans through a range of social media activities, offering exclusive behind-the-scenes footage to tantalize and excite audiences.
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Before the film’s premiere, fans were treated to an immersive experience at the original New York firehouse, “Hook & Ladder Company 8,” where the vehicles from the movie were staged. The building itself underwent a remarkable transformation, wrapped in a special frozen aesthetic, setting the stage for the chilling adventure to come.
In “Ghostbusters: Frozen Empire,” the ECTO-Z Sprinter becomes an indispensable asset to the Spengler family and the original Ghostbusters as they confront a city besieged by ghostly forces. Equipped with a custom-designed rack for storing essential ghost-busting equipment like Proton Packs and Ghost Traps, the ECTO-Z ensures that the team is fully prepared for any spectral encounter. With its advanced safety features and all-weather capabilities, including seat heating for those frosty New York nights, the Sprinter proves to be the ultimate ally in their battle against the supernatural.
Director Gil Kenan praises the Sprinter as the perfect companion to the iconic ECTO-1, while vehicle effects specialist Dennis McCarthy highlights the van’s versatility and endless possibilities for customization. Indeed, the Sprinter’s reputation for setting new standards in safety, efficiency, and comfort makes it the ideal choice for a wide range of applications, from everyday driving to specialized upfitting projects like the ECTO-Z.
As the film’s release date approaches, excitement is building both on and off-screen. The Hook & Ladder Company 8 building serves as a focal point for fan engagement, offering them the chance to get up close and personal with the ECTO-1 and ECTO-Z vehicles before they hit the streets in the movie.
With its combination of thrilling action and cutting-edge technology, “Ghostbusters: Frozen Empire” promises to be a blockbuster event. And with Mercedes-Benz Vans’ innovative promotional campaign, fans can expect even more excitement leading up to the film’s premiere. So buckle up and get ready for the ride of a lifetime with the ECTO-Z Sprinter and the Ghostbusters as they battle to save the world from a chilling fate.
