The new 2013 Scion FR-S is sure to be a big hit among enthusiasts looking for an affordable rear-wheel-drive sports coupe. Unfortunately, those looking to pay around the $25K MSRP price may be out of luck due to Toyota/Scion dealerships tagging a hefty Market Value Markup of almost $7,000.
Also, don’t forget that you can get discounted new car pricing with a free quote through qualified local dealer partners.
Market value markups are nothing new under the sun. Better yet, it is rather expected to see such markups on new vehicles that are in high demand. It is actually a legal practice but as you can imagine, paying 7 grand over sticker price on a new Scion FR-S may not sit well with enthusiasts especially when you can take $35K somewhere else and get something like a more-powerful Mustang GT or even a Subaru WRX STI.
What do you think about dealership markups on new high-demand vehicles? Is it justified, or are Toyota/Scion dealerships smoking some really good stuff when it comes to marking-up the new Scion FR-S’ price?
We were able to obtain an image of the sticker price of a new Scion FR-S at a local south Florida dealership via VWVortex forum.
