When Consumer Reports (CR) publishes its annual reliability survey, it’s always a headline-grabber. This year, Subaru topped the rankings, overtaking longtime leaders Lexus and Toyota. General Motors and Rivian, on the other hand, found themselves at the bottom. But beyond the rankings lies a deeper story—one that raises critical questions about the validity of the data behind these much-anticipated ratings.
While the CR report can provide valuable insights, the methodology and scope of its reliability data seem to be facing significant challenges. Let’s explore what this year’s survey reveals, where it falls short, and what it means for consumers seeking dependable guidance on buying their next vehicle.
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Subaru’s rise to the top isn’t entirely surprising. The brand has built a reputation for dependability, with its models often featuring shared components across the lineup. This year, the Forester and Impreza received glowing reviews for “well-above-average” reliability, while the Crosstrek, Legacy, Outback, and Ascent also performed well.
Toyota and Lexus, perennial favorites, slipped slightly due to issues with redesigned models like the Tacoma, Tundra, and bZ4X EV. Even Lexus wasn’t immune, with models like the RX and NX facing hiccups. However, the survey still underscores that these brands remain among the safest bets for reliability, despite their recent stumbles.
While the rankings offer helpful trends, a closer look at Consumer Reports’ data reveals glaring issues. The survey draws from responses on roughly 300,000 vehicles spanning 25 model years—a respectable number, but one that’s shrinking. CR’s 2024 survey received about 10% fewer responses than last year’s, which itself was already a reduced sample compared to decades past.
The shrinking pool raises critical concerns:
Another issue with CR’s methodology lies in its subscriber-based model. The survey relies exclusively on data from CR members, creating a feedback loop that could skew results. Loyal Toyota and Lexus owners, for example, are more likely to subscribe to Consumer Reports, report on their cars, and stick with the brands. Meanwhile, owners of less-reliable or lower-volume brands might be underrepresented—or absent entirely—due to a dwindling subscriber base.
The result? Brands labeled “unreliable” or “average” by CR may suffer from limited exposure in the survey, creating a cycle that discourages representation for those brands.
This year’s survey shines a spotlight on hybrids and EVs. Hybrids remain among the most reliable vehicles, with models like the Toyota Corolla Hybrid and Lexus NX Hybrid earning top marks. But plug-in hybrids (PHEVs) and full EVs continue to face reliability challenges.
CR found that EVs, on average, have 42% more problems than internal combustion engine (ICE) vehicles, often tied to issues with batteries, charging systems, and advanced electronics. The Rivian R1T and Ford F-150 Lightning, for example, ranked “well-below-average” in reliability despite their popularity. Meanwhile, plug-in hybrids like the Mazda CX-90 PHEV fared poorly compared to their ICE counterparts.
Consumer Reports’ reliability rankings have long been a trusted resource for car buyers, but the survey’s limitations are becoming harder to ignore. As the number of responses shrinks and entire models or brands are left out, the rankings may no longer provide the comprehensive insight they once did.
The reason? It’s simple: fewer subscribers. Consumer Reports relies on its membership base for data, and as subscriptions decline, so does the reliability of its findings.
Unfortunately, there’s no easy solution. Automakers hold the most comprehensive reliability data, but they have little incentive to share it. Until something changes, consumers will have to navigate reliability surveys with a healthy dose of skepticism.
Consumer Reports still offers valuable insights, but the gaps in its data mean buyers must approach the rankings with caution. Look beyond brand rankings and dig deeper into model-specific reliability reports. And don’t forget to consider other sources, such as JD Power’s studies or long-term ownership reviews, for a fuller picture of a vehicle’s dependability.
While Subaru may be this year’s reliability king, and Toyota and Lexus remain solid picks, the real winner is an informed buyer who takes the time to question the numbers and research thoroughly. After all, the most reliable guide to your next car might just be you.
