Bentley Motors has just revealed Nīla Blue, a new bespoke color created in collaboration with acclaimed British fashion designer Supriya Lele. This extraordinary hue is more than just a color—it’s a vibrant tribute to Lele’s Indian heritage, inspired by the Sanskrit word for “sapphire” and crafted to embody cultural significance, personal artistry, and Bentley’s tradition of luxurious personalization. Available exclusively through Bentley’s Mulliner Bespoke Studio, Nīla Blue is designed for those with a taste for unique luxury that goes beyond the ordinary.
Supriya Lele, known for her sensual and avant-garde designs, has a deep connection with the color blue. This affinity is rooted in her heritage and artistic influences, drawing from her Indian background and William Gass’s thought-provoking work, On Being Blue, which delves into the symbolic power of the color. In fashion, Lele has long used blue to convey nuanced emotions, blending themes of sensuality and elegance. Translating this into the automotive world with Bentley, Nīla Blue represents a harmonious fusion of art and craftsmanship that speaks to Lele’s unique brand identity.
Also, don’t forget that you can get discounted new car pricing with a free quote through qualified local dealer partners.
The first model to showcase Nīla Blue is a bespoke Bentayga S, a luxurious SUV that provides the ideal canvas for this exclusive color. The Bentayga’s design features rich details tailored to highlight the blue’s captivating depth. The lower brightware complements the exterior’s Nīla Blue finish, and the 22-inch sports wheels feature an elegant pinstripe accent. To further the bespoke appeal, the Bentayga S is outfitted with a custom carbon-fiber body kit adorned with Mulliner White accents, creating a sophisticated contrast against the bold blue. The Nīla Blue touches extend to the interior, where satin black Naim audio grilles and open-pore black-stained crown cut walnut veneers are framed by blue detailing, establishing a seamless link between the SUV’s exterior and its cabin.
Working with Mulliner’s team, Lele’s vision for Nīla Blue was brought to life through a one-of-one specification process. This partnership allowed her to reinterpret her signature aesthetics through a fresh medium, exploring personalization possibilities that highlight her meticulous approach to design. Lele expressed her excitement about the collaboration, noting, “Creating the color for Bentley has been an exciting and special experience. This shade of blue feels distinctive yet subtle, slightly different from the usual. It’s this nuanced difference—the inability to exactly define it—that I love about creativity.”
Mulliner, Bentley’s renowned customization division, is celebrated for its craftsmanship and its ability to translate clients’ desires into bespoke reality. David Parker, Mulliner’s Chief Commercial Officer, describes Nīla Blue as a tone that “reflects both Supriya’s artistic vision and Mulliner’s expertise in crafting the finest bespoke finishes,” adding that the color was born out of a commitment to making the impossible possible for their discerning clientele.
For Bentley owners seeking the unparalleled, Nīla Blue is now available exclusively through the Mulliner Bespoke Studio. This partnership not only highlights Bentley’s dedication to bespoke luxury but also invites clients to explore new creative expressions with Mulliner’s team. Clients can inquire about customizing their Bentley with Nīla Blue through Bentley retailers, adding a distinctive, culturally enriched layer to their vehicle.
With Nīla Blue, Bentley and Supriya Lele have crafted more than a car color; they’ve created a statement piece—a harmonious blend of luxury, heritage, and personal expression. It reflects the unique intersection of Lele’s fashion-forward sensibilities and Mulliner’s commitment to unbounded personalization. This release reaffirms that for Bentley, personalization isn’t just about aesthetics—it’s about weaving narratives and creating timeless connections.
