In a nod to its colorful past, Ford is bringing back some vintage charm with the launch of the 2025 Bronco Free Wheeling appearance package. This new addition infuses the rugged SUV with vibrant red, orange, and yellow accents reminiscent of Ford’s iconic Free Wheeling trucks, vans, and Broncos from the late ’70s and early ’80s.
Ford’s Free Wheeling package was first introduced between 1977 and 1981. Back then, it adorned the Ford F-100, F-150, Bronco, and Econoline vans with eye-catching gradient stripes and blacked-out finishes on grilles, mirrors, and bumpers. These vehicles became icons of the era, standing out not just for their performance but also for their bold designs.
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The 2025 Bronco Free Wheeling pays tribute to that original aesthetic while blending modern design trends for today’s off-road adventurers. According to Steve Gilmore, Ford’s Chief Designer for Vehicle Personalization, the Free Wheeling package “kicks up the fun factor with its sunset-inspired beach vibes,” tapping into the Bronco’s long-standing reputation for adventure and excitement.
While staying true to the original Free Wheeling color scheme, Ford has added some 21st-century flair to the package. The reflective red, orange, and yellow stripes that wrap around the body of the 2025 Bronco give it a nostalgic look but with a fresh twist. These colors stand out even more against the contrasting black accents, including 17-inch gloss-black steel wheels that come standard. For those opting for the Sasquatch package, the SUV gets an upgrade with gloss-black wheels featuring a stylish machined lip and bold red pockets.
Inside, the retro vibes continue. Ford has designed the seats to match the vibrant exterior, combining Marine-Grade Vinyl with fabric upholstery. The subtle use of red and orange stitching ties the look together, creating a cabin that’s as adventurous as it is stylish.
The 2025 Bronco Free Wheeling is available as an optional appearance package on the Big Bend trim, which is already known for balancing off-road capability with an approachable price point. It’s perfect for Bronco buyers looking to inject some nostalgic style into their ride without sacrificing performance. Along with the standard features, buyers can opt for a Shadow Black painted roof or stick with the molded-in-color removable hardtop for added versatility.
Ford is going all-in with this retro revival, even launching a line of Free Wheeling-inspired merchandise. The collection includes t-shirts, hats, and outerwear, including a bomber jacket and insulated vest that echo the bold colors of the new Bronco package. This line of apparel gives fans a chance to wear their love for the Bronco’s iconic look wherever they go.
The 2025 Bronco Free Wheeling package is set to hit dealerships in January 2025, and it’s sure to appeal to both die-hard Bronco enthusiasts and new buyers looking for something that stands out. With its mix of retro style and modern capability, this package is a perfect blend of nostalgia and forward-thinking design, proving that sometimes, the best way to move forward is to take inspiration from the past.
Ford’s decision to revive the Free Wheeling package on the 2025 Bronco is a brilliant move, capturing the essence of a vibrant era while meeting the demands of today’s off-road enthusiasts. Whether you’re a fan of the retro graphics or just love the idea of owning a piece of Ford’s heritage, the Free Wheeling package offers a fun, stylish way to hit the trails.
