In a remarkable achievement that underscores its rapid rise in the automotive world, Hyundai Motor Company has officially reached a major production milestone—100 million vehicles produced globally. Over the past 57 years, Hyundai’s relentless commitment to innovation and bold decision-making has fueled its meteoric growth, placing the company at the forefront of the global automotive industry.
On September 29, 2024, Hyundai held a ceremony at its iconic Ulsan Plant in South Korea to mark this historic occasion. The 100 millionth vehicle to roll off the production line was none other than the IONIQ 5, Hyundai’s groundbreaking electric vehicle (EV). This special event wasn’t just about hitting an impressive number; it was about setting the stage for Hyundai’s future in electrification.
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In a symbolic gesture of appreciation, Hyundai delivered the 100 millionth and first vehicle—a sleek IONIQ 5—to a lucky customer during the ceremony. This handover event was a powerful visual representation of the company’s forward-thinking mantra: “100 million and 1,” emphasizing Hyundai’s drive to push beyond past successes as it looks ahead to the future of mobility.
Hyundai’s journey from its humble beginnings in 1967 to becoming a global powerhouse has been marked by bold moves and continuous innovation. The company’s Ulsan Plant, where the celebration took place, holds deep historical significance. In 1975, it was the birthplace of Korea’s first mass-produced car, the Hyundai Pony. Nearly 50 years later, this same plant is now a pivotal hub for electric vehicle production, reflecting Hyundai’s seamless transition into the era of electrification.
Jaehoon Chang, Hyundai’s President and CEO, highlighted the significance of this momentous achievement. “Reaching 100 million vehicles is a meaningful milestone that was made possible thanks to the trust and support of our customers,” he said. He also acknowledged the vital role of innovation in driving the company’s rapid growth, noting that Hyundai’s ability to embrace change and take on bold challenges will continue to propel it forward.
Hyundai’s journey to 100 million vehicles was powered by its expansion beyond South Korea’s borders. With production facilities in the United States, India, Turkey, and the Czech Republic, Hyundai has steadily grown its global footprint. In fact, the company surpassed 50 million units back in 2013, underscoring its impressive production capabilities.
While Hyundai’s success has been built on a wide range of vehicles, it’s the company’s recent ventures into premium and performance segments that have set it apart. From the luxury Genesis brand to the high-performance N models, Hyundai has demonstrated a unique ability to cater to diverse market needs. And now, with the launch of cutting-edge electric vehicles like the IONIQ 5—based on Hyundai’s Electric-Global Modular Platform (E-GMP)—the automaker is shaping the future of sustainable mobility.
As Hyundai looks to the future, electrification remains at the core of its vision. With the establishment of the Hyundai Motor Group Global Innovation Center Singapore (HMGICS) last year, the company is paving the way for smart manufacturing processes powered by AI, robotics, and advanced automation technologies. These innovations are set to revolutionize production at Hyundai’s upcoming facilities, such as the Hyundai Motor Group Metaplant America (HMGMA), enabling even greater efficiency in producing the next generation of vehicles.
Dong Seock Lee, President and Head of Domestic Production at Hyundai, emphasized the significance of this achievement in the context of Hyundai’s larger vision. “This milestone is just the first step toward a future dominated by electrification,” Lee stated. With the growing demand for EVs and Hyundai’s ongoing investments in sustainable technology, the company is well-positioned to lead the charge into a greener, more connected future.
While reaching 100 million vehicles is certainly an impressive feat, Hyundai’s ambitions extend far beyond this moment. The company is poised to continue its rapid growth, fueled by its unwavering dedication to innovation and its ability to anticipate and adapt to the needs of tomorrow’s consumers.
As Hyundai embarks on the next leg of its journey, it’s clear that the company is not just celebrating a number, but a mindset—one that’s centered around continuous improvement and bold vision. And with electrification leading the charge, Hyundai is ready to take on the future, one electric mile at a time.
