Infiniti is looking to make a major impact at the 2024 Pebble Beach Automotive Week, a prestigious event that gathers the world’s most renowned automotive enthusiasts and collectors. Celebrating 35 years of design innovation, Infiniti will showcase its rich Japanese heritage and commitment to luxury through a series of notable presentations, including the debut of the all-new 2025 QX80 SUV.
Since its inception in 1989, Infiniti has been at the forefront of luxury automotive design, blending innovation with the Japanese philosophy of “Omotenashi,” or thoughtful hospitality. This unique approach has led to the creation of iconic models that have left a lasting impression on the automotive world:
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For the fifth consecutive year, Infiniti partners with MotorTrend to present the Japanese Automotive Invitational (JAI), a celebration of the profound impact Japanese automotive culture has had on the American market. Located within the Concours Village, the JAI will be open to visitors from August 15 to 18, offering a glimpse into the design and performance heritage of Japanese vehicles.
Featured vehicles at the JAI include:
Alfonso Albaisa, Senior Vice President for Global Design at Nissan Motor Corporation, will present the “Honorary Medallion” to a car owner whose vehicle exemplifies innovation in design and holds significant historical and cultural importance.
At The Quail, a Motorsports Gathering, Infiniti will unveil the 2025 QX80, marking a new chapter in the brand’s design evolution. This flagship SUV will be showcased alongside the QX60, offering guests a firsthand experience of Infiniti’s luxurious craftsmanship, advanced technology, and the rewarding drive that defines these models.
In addition to the vehicle displays, the all-new QX80 will be featured as part of The Quail’s shuttle service, giving attendees an opportunity to experience the SUV’s capabilities in a real-world setting.
Infiniti’s participation in the Pebble Beach Concours d’Elegance extends beyond the celebration of automotive excellence. For the 18th year, Infiniti is supporting local charities in the Central Coast area. This year, the automaker is donating a 2025 Infiniti QX80 AUTOGRAPH for a charity drawing benefiting the Salinas Valley Health Foundation and Seneca Family of Agencies. The drawing will take place on Concours Sunday, adding a philanthropic dimension to Infiniti’s presence at this prestigious event.
As Infiniti celebrates 35 years of design at the 2024 Pebble Beach/Monterey Car Week, the brand continues to honor its Japanese heritage while pushing the boundaries of luxury automotive design. From the debut of the 2025 QX80 to the tribute to Japanese automotive culture at the JAI, Infiniti’s presence at this event underscores its commitment to innovation, craftsmanship, and thoughtful hospitality. Whether through iconic vehicles of the past or the groundbreaking designs of the future, Infiniti remains a driving force in the world of luxury automobiles.
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